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Deal Sheet: 2026 Nautilus Reserve
Classic Lincoln of Columbia · Columbia, SC · VIN: 5LMPJ8KA4TJ061889
Negotiation Guide
Opening Offer
$72,307
Fair Price
$73,807
Walk Away Above
$72,626
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$63,586
Est. Invoice$65,729
Holdback (est.)$2,143
MSRP (Sticker)$71,445
Asking Price$76,445
Markup+$5,000
Est. Dealer Margin on This Car$12,859
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)-$822
Avg Markup (Nautilus)+$5,000
% Below MSRP71%
Avg Days to Sell23 days
Avg Sold Markup+$48
Price History
Jul 9, 2026$73,445 → $76,445(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$75,35546d
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