Deal Sheet: 2026 Nautilus Reserve

LaFayette Lincoln · Fayetteville, NC · VIN: 5LMPJ8KA3TJ069840

Negotiation Guide

Opening Offer

$74,957

Fair Price

$76,457

Walk Away Above

$75,276

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,945

Est. Invoice$68,167

Holdback (est.)$2,223

MSRP (Sticker)$74,095

Asking Price$79,095

Markup+$5,000

Est. Dealer Margin on This Car$13,150

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$1,024

Avg Markup (Nautilus)+$5,000

% Below MSRP84%

Avg Days to Sell23 days

Avg Sold Markup-$837

Price History

Jul 9, 2026$76,095 → $79,095(+$3,000)

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+$5,000$75,35546d

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