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Deal Sheet: 2026 Nautilus Reserve
Rydell Lincoln · Independence, IA · VIN: 5LMPJ8KA3TJ063987
Negotiation Guide
Opening Offer
$71,018
Fair Price
$72,518
Walk Away Above
$71,661
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$63,016
Est. Invoice$65,141
Holdback (est.)$2,124
MSRP (Sticker)$70,805
Asking Price$75,805
Markup+$5,000
Est. Dealer Margin on This Car$12,789
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)+$1,239
Avg Markup (Nautilus)+$5,000
% Below MSRP57%
Avg Days to Sell16 days
Avg Sold Markup-$53
Price History
Jul 9, 2026$72,805 → $75,805(+$3,000)
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