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Deal Sheet: 2026 Nautilus Reserve
Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LMPJ8KA2TJ069389
Negotiation Guide
Opening Offer
$68,867
Fair Price
$70,367
Walk Away Above
$69,186
- • Recent buyers paid ~$2,362 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,524
Est. Invoice$62,565
Holdback (est.)$2,040
MSRP (Sticker)$68,005
Asking Price$73,005
Markup+$5,000
Est. Dealer Margin on This Car$12,481
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory162 vehicles
Avg Markup (All Models)+$4,111
Avg Markup (Nautilus)+$5,000
% Below MSRP12%
Avg Days to Sell21 days
Avg Sold Markup+$1,563
Price History
Jul 9, 2026$70,005 → $73,005(+$3,000)
Jul 16, 2026$73,005 → $72,005(-$1,000)
Jul 17, 2026$72,005 → $73,005(+$1,000)
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