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Deal Sheet: 2026 Nautilus Reserve
Zeigler Lincoln of Elkhart · Elkhart, IN · VIN: 5LMPJ8KA2TJ050695
Negotiation Guide
Opening Offer
$70,061
Fair Price
$71,561
Walk Away Above
$70,701
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$62,158
Est. Invoice$64,253
Holdback (est.)$2,095
MSRP (Sticker)$69,840
Asking Price$74,840
Markup+$5,000
Est. Dealer Margin on This Car$12,682
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory78 vehicles
Avg Markup (All Models)-$2,077
Avg Markup (Nautilus)+$5,000
% Below MSRP88%
Avg Days to Sell21 days
Avg Sold Markup-$731
Price History
Jul 9, 2026$71,840 → $74,840(+$3,000)
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