Deal Sheet: 2026 Nautilus Reserve

David McDavid Lincoln Frisco · Frisco, TX · VIN: 5LMPJ8KA2TJ048851

Negotiation Guide

Opening Offer

$69,769

Fair Price

$71,269

Walk Away Above

$70,407

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$61,895

Est. Invoice$63,981

Holdback (est.)$2,086

MSRP (Sticker)$69,545

Asking Price$74,545

Markup+$5,000

Est. Dealer Margin on This Car$12,650

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)+$3,498

Avg Markup (Nautilus)+$5,000

% Below MSRP25%

Avg Days to Sell22 days

Avg Sold Markup+$1,401

Price History

Jul 9, 2026$71,545 → $74,545(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$80,46016d

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+$5,000$75,35546d

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+$5,000$78,59532d

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+$5,000$71,99032d

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+$5,000$75,59532d

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+$5,000$75,69532d