Deal Sheet: 2026 Nautilus Reserve

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LMPJ8KA1TJ071442

Negotiation Guide

Opening Offer

$75,472

Fair Price

$76,972

Walk Away Above

$75,791

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$66,403

Est. Invoice$68,641

Holdback (est.)$2,238

MSRP (Sticker)$74,610

Asking Price$79,610

Markup+$5,000

Est. Dealer Margin on This Car$13,207

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Nautilus)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$76,610 → $79,610(+$3,000)

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