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Deal Sheet: 2026 Nautilus Reserve

Murgado Lincoln of Chicago · Chicago, IL · VIN: 5LMPJ8KA1TJ071439

Negotiation Guide

Opening Offer
$71,402
Fair Price
$72,902
Walk Away Above
$71,721
  • Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$62,781
Est. Invoice$64,897
Holdback (est.)$2,116
MSRP (Sticker)$70,540
Asking Price$75,540
Markup+$5,000
Est. Dealer Margin on This Car$12,759
Percentile100% of inventory is priced lower
Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory240 vehicles
Avg Markup (All Models)-$1,846
Avg Markup (Nautilus)+$5,000
% Below MSRP85%
Avg Days to Sell21 days
Avg Sold Markup-$341

Price History

Jul 9, 2026$72,540$75,540(+$3,000)