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Deal Sheet: 2026 Nautilus Reserve

Fiesta Lincoln · Mesa, AZ · VIN: 5LMPJ8KA1TJ070534

Negotiation Guide

Opening Offer
$74,207
Fair Price
$75,707
Walk Away Above
$74,526
  • Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,277
Est. Invoice$67,477
Holdback (est.)$2,200
MSRP (Sticker)$73,345
Asking Price$78,345
Markup+$5,000
Est. Dealer Margin on This Car$13,068
Percentile100% of inventory is priced lower
Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory60 vehicles
Avg Markup (All Models)+$2,967
Avg Markup (Nautilus)+$5,000
% Below MSRP37%
Avg Days to Sell21 days
Avg Sold Markup+$1,904

Price History

Jul 9, 2026$75,345$78,345(+$3,000)