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Deal Sheet: 2026 Nautilus Reserve
Long-Lewis Lincoln of the Shoals · Muscle Shoals, AL · VIN: 5LMPJ8KA1TJ069559
Negotiation Guide
Opening Offer
$67,002
Fair Price
$68,502
Walk Away Above
$67,321
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$58,865
Est. Invoice$60,849
Holdback (est.)$1,984
MSRP (Sticker)$66,140
Asking Price$71,140
Markup+$5,000
Est. Dealer Margin on This Car$12,275
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$775
Avg Markup (Nautilus)+$5,000
% Below MSRP77%
Avg Days to Sell21 days
Avg Sold Markup-$805
Price History
Jul 9, 2026$68,140 → $71,140(+$3,000)
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