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Deal Sheet: 2026 Nautilus Reserve
Colwell Lincoln · Mason City, IA · VIN: 5LMPJ8KA1TJ068735
Negotiation Guide
Opening Offer
$71,062
Fair Price
$72,562
Walk Away Above
$71,381
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$62,478
Est. Invoice$64,584
Holdback (est.)$2,106
MSRP (Sticker)$70,200
Asking Price$75,200
Markup+$5,000
Est. Dealer Margin on This Car$12,722
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,358
Avg Markup (Nautilus)+$5,000
% Below MSRP90%
Avg Days to Sell24 days
Avg Sold Markup-$769
Price History
Jul 9, 2026$72,200 → $75,200(+$3,000)
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