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Deal Sheet: 2026 Nautilus Reserve
Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LMPJ8KA1TJ068170
Negotiation Guide
Opening Offer
$70,827
Fair Price
$72,327
Walk Away Above
$71,146
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$62,269
Est. Invoice$64,368
Holdback (est.)$2,099
MSRP (Sticker)$69,965
Asking Price$74,965
Markup+$5,000
Est. Dealer Margin on This Car$12,696
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)+$3,100
Avg Markup (Nautilus)+$5,000
% Below MSRP30%
Avg Days to Sell19 days
Avg Sold Markup+$1,391
Price History
Jul 9, 2026$71,965 → $74,965(+$3,000)
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