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Deal Sheet: 2026 Nautilus Reserve
Gervais Lincoln, Inc. · Lowell, MA · VIN: 5LMPJ8KA1TJ018725
Negotiation Guide
Opening Offer
$69,318
Fair Price
$70,818
Walk Away Above
$69,954
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,490
Est. Invoice$63,563
Holdback (est.)$2,073
MSRP (Sticker)$69,090
Asking Price$74,090
Markup+$5,000
Est. Dealer Margin on This Car$12,600
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)+$4,318
Avg Markup (Nautilus)+$5,000
% Below MSRP11%
Avg Days to Sell27 days
Avg Sold Markup+$2,611
Price History
Jul 9, 2026$71,090 → $74,090(+$3,000)
Jul 16, 2026$74,090 → $73,090(-$1,000)
Jul 17, 2026$73,090 → $74,090(+$1,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,59532d
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+$5,000$75,69532d