Deal Sheet: 2026 Nautilus Reserve

Classic Ford Lincoln of Shelby · Shelby, NC · VIN: 5LMPJ8KA0TJ072436

Negotiation Guide

Opening Offer

$70,707

Fair Price

$72,207

Walk Away Above

$71,026

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$62,162

Est. Invoice$64,257

Holdback (est.)$2,095

MSRP (Sticker)$69,845

Asking Price$74,845

Markup+$5,000

Est. Dealer Margin on This Car$12,683

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$382

Avg Markup (Nautilus)+$5,000

% Below MSRP73%

Avg Days to Sell24 days

Avg Sold Markup-$354

Price History

Jul 9, 2026$71,845 → $74,845(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d