Deal Sheet: 2026 Nautilus Reserve

Billy Cain Ford-Lincoln of Cornelia, Inc. · Cornelia, GA · VIN: 5LMPJ8KA0TJ070900

Negotiation Guide

Opening Offer

$75,622

Fair Price

$77,122

Walk Away Above

$75,941

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$66,536

Est. Invoice$68,779

Holdback (est.)$2,243

MSRP (Sticker)$74,760

Asking Price$79,760

Markup+$5,000

Est. Dealer Margin on This Car$13,224

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$630

Avg Markup (Nautilus)+$5,000

% Below MSRP63%

Avg Days to Sell23 days

Avg Sold Markup-$342

Price History

Jul 9, 2026$76,760 → $79,760(+$3,000)

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