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Deal Sheet: 2026 Nautilus Reserve
Koons Lincoln of Annapolis · Annapolis, MD · VIN: 5LMPJ8KA0TJ068774
Negotiation Guide
Opening Offer
$75,457
Fair Price
$76,957
Walk Away Above
$75,776
- • Recent buyers paid ~$2,362 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,390
Est. Invoice$68,627
Holdback (est.)$2,238
MSRP (Sticker)$74,595
Asking Price$79,595
Markup+$5,000
Est. Dealer Margin on This Car$13,205
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$1,342
Avg Markup (Nautilus)+$5,000
% Below MSRP88%
Avg Days to Sell23 days
Avg Sold Markup-$776
Price History
Jul 9, 2026$76,595 → $79,595(+$3,000)
Jul 16, 2026$79,595 → $78,595(-$1,000)
Jul 17, 2026$78,595 → $79,595(+$1,000)
Cheaper Nautilus Reserve Inventory
Lincoln of FranklinFranklin, TN
+$5,000$74,72046d
Evergreen LincolnIssaquah, WA
+$5,000$79,29546d
Ford Lincoln of LafayetteLafayette, IN
+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d