Deal Sheet: 2026 Nautilus Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LMPJ8KA0TJ067219

Negotiation Guide

Opening Offer

$68,257

Fair Price

$69,757

Walk Away Above

$68,576

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$59,982

Est. Invoice$62,003

Holdback (est.)$2,022

MSRP (Sticker)$67,395

Asking Price$72,395

Markup+$5,000

Est. Dealer Margin on This Car$12,413

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Nautilus)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

Price History

Jul 9, 2026$69,395 → $72,395(+$3,000)

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