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Deal Sheet: 2026 Nautilus Reserve
O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LMPJ8KA0TJ063803
Negotiation Guide
Opening Offer
$73,663
Fair Price
$75,163
Walk Away Above
$74,319
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$65,393
Est. Invoice$67,597
Holdback (est.)$2,204
MSRP (Sticker)$73,475
Asking Price$78,475
Markup+$5,000
Est. Dealer Margin on This Car$13,082
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$680
Avg Markup (Nautilus)+$5,000
% Below MSRP76%
Avg Days to Sell24 days
Avg Sold Markup-$743
Price History
Jul 9, 2026$75,475 → $78,475(+$3,000)
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