Deal Sheet: 2026 Nautilus Reserve

Rydell Lincoln · Independence, IA · VIN: 5LMPJ8K4XTJ071031

Negotiation Guide

Opening Offer

$74,957

Fair Price

$76,457

Walk Away Above

$75,276

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,945

Est. Invoice$68,167

Holdback (est.)$2,223

MSRP (Sticker)$74,095

Asking Price$79,095

Markup+$5,000

Est. Dealer Margin on This Car$13,150

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$1,239

Avg Markup (Nautilus)+$5,000

% Below MSRP57%

Avg Days to Sell16 days

Avg Sold Markup-$53

Price History

Jul 9, 2026$76,095 → $79,095(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d