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Deal Sheet: 2026 Nautilus Reserve
Varsity Lincoln, Inc. · Novi, MI · VIN: 5LMPJ8K4XTJ069876
Negotiation Guide
Opening Offer
$78,972
Fair Price
$80,472
Walk Away Above
$79,291
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$69,518
Est. Invoice$71,861
Holdback (est.)$2,343
MSRP (Sticker)$78,110
Asking Price$83,110
Markup+$5,000
Est. Dealer Margin on This Car$13,592
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$4,365
Avg Markup (Nautilus)+$5,000
% Below MSRP10%
Avg Days to Sell21 days
Avg Sold Markup+$2,064
Price History
Jul 9, 2026$80,110 → $83,110(+$3,000)
Cheaper Nautilus Reserve Inventory
Lincoln of FranklinFranklin, TN
+$5,000$74,72046d
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+$5,000$79,29546d
Ford Lincoln of LafayetteLafayette, IN
+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d