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Deal Sheet: 2026 Nautilus Reserve
Gervais Lincoln, Inc. · Lowell, MA · VIN: 5LMPJ8K4XTJ069408
Negotiation Guide
Opening Offer
$70,602
Fair Price
$72,102
Walk Away Above
$70,921
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$62,069
Est. Invoice$64,161
Holdback (est.)$2,092
MSRP (Sticker)$69,740
Asking Price$74,740
Markup+$5,000
Est. Dealer Margin on This Car$12,671
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)+$4,318
Avg Markup (Nautilus)+$5,000
% Below MSRP11%
Avg Days to Sell27 days
Avg Sold Markup+$2,611
Price History
Jul 9, 2026$71,740 → $74,740(+$3,000)
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