Deal Sheet: 2026 Nautilus Reserve

White Bear Lincoln, Inc. · St Paul, MN · VIN: 5LMPJ8K4XTJ067562

Negotiation Guide

Opening Offer

$74,002

Fair Price

$75,502

Walk Away Above

$74,321

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,095

Est. Invoice$67,289

Holdback (est.)$2,194

MSRP (Sticker)$73,140

Asking Price$78,140

Markup+$5,000

Est. Dealer Margin on This Car$13,045

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)+$4,208

Avg Markup (Nautilus)+$5,000

% Below MSRP13%

Avg Days to Sell25 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$75,140 → $78,140(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$75,35546d

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+$5,000$75,59532d

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+$5,000$75,69532d