Deal Sheet: 2026 Nautilus Reserve

Eau Claire Lincoln · Eau Claire, WI · VIN: 5LMPJ8K4XTJ061910

Negotiation Guide

Opening Offer

$77,767

Fair Price

$79,267

Walk Away Above

$78,086

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$68,445

Est. Invoice$70,753

Holdback (est.)$2,307

MSRP (Sticker)$76,905

Asking Price$81,905

Markup+$5,000

Est. Dealer Margin on This Car$13,460

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$737

Avg Markup (Nautilus)+$5,000

% Below MSRP77%

Avg Days to Sell22 days

Avg Sold Markup-$810

Price History

Jul 9, 2026$78,905 → $81,905(+$3,000)

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