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Deal Sheet: 2026 Nautilus Reserve
Jack Demmer Lincoln, Inc. · Dearborn, MI · VIN: 5LMPJ8K4XTJ056898
Negotiation Guide
Opening Offer
$73,098
Fair Price
$74,598
Walk Away Above
$73,752
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$64,885
Est. Invoice$67,073
Holdback (est.)$2,187
MSRP (Sticker)$72,905
Asking Price$77,905
Markup+$5,000
Est. Dealer Margin on This Car$13,020
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)+$4,818
Avg Markup (Nautilus)+$5,000
% Below MSRP1%
Avg Days to Sell19 days
Avg Sold Markup+$2,316
Price History
Jul 9, 2026$74,905 → $77,905(+$3,000)
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