Deal Sheet: 2026 Nautilus Reserve

Cogswell Mtrs Inc · Russellville, AR · VIN: 5LMPJ8K4XTJ054553

Negotiation Guide

Opening Offer

$72,742

Fair Price

$74,242

Walk Away Above

$73,393

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$64,565

Est. Invoice$66,741

Holdback (est.)$2,176

MSRP (Sticker)$72,545

Asking Price$77,545

Markup+$5,000

Est. Dealer Margin on This Car$12,980

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$795

Avg Markup (Nautilus)+$5,000

% Below MSRP76%

Avg Days to Sell23 days

Avg Sold Markup-$769

Price History

Jul 9, 2026$74,545 → $77,545(+$3,000)

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