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Deal Sheet: 2026 Nautilus Reserve
Apple Lincoln · Columbia, MD · VIN: 5LMPJ8K4XTJ053354
Negotiation Guide
Opening Offer
$73,034
Fair Price
$74,534
Walk Away Above
$73,687
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,828
Est. Invoice$67,013
Holdback (est.)$2,185
MSRP (Sticker)$72,840
Asking Price$77,840
Markup+$5,000
Est. Dealer Margin on This Car$13,012
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,462
Avg Markup (Nautilus)+$5,000
% Below MSRP91%
Avg Days to Sell24 days
Avg Sold Markup-$901
Price History
Jul 9, 2026$74,840 → $77,840(+$3,000)
Jul 16, 2026$77,840 → $76,840(-$1,000)
Jul 17, 2026$76,840 → $77,840(+$1,000)
Cheaper Nautilus Reserve Inventory
Lincoln of FranklinFranklin, TN
+$5,000$74,72046d
Evergreen LincolnIssaquah, WA
+$5,000$79,29546d
Ford Lincoln of LafayetteLafayette, IN
+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d