Deal Sheet: 2026 Nautilus Reserve

Gary Yeomans Lincoln Ocala · Ocala, FL · VIN: 5LMPJ8K4XTJ017969

Negotiation Guide

Opening Offer

$68,724

Fair Price

$70,224

Walk Away Above

$69,357

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$60,956

Est. Invoice$63,011

Holdback (est.)$2,055

MSRP (Sticker)$68,490

Asking Price$73,490

Markup+$5,000

Est. Dealer Margin on This Car$12,534

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory419 vehicles

Avg Markup (All Models)-$576

Avg Markup (Nautilus)+$5,000

% Below MSRP84%

Avg Days to Sell16 days

Avg Sold Markup-$275

Price History

Jul 9, 2026$70,490 → $73,490(+$3,000)

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