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Deal Sheet: 2026 Nautilus Reserve

Bob Wade Lincoln, Inc. · Harrisonburg, VA · VIN: 5LMPJ8K49TJ997145

Negotiation Guide

Opening Offer
$79,836
Fair Price
$81,336
Walk Away Above
$80,521
  • Recent buyers paid ~$2,362 above MSRP
  • Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$70,937
Est. Invoice$73,329
Holdback (est.)$2,391
MSRP (Sticker)$79,705
Asking Price$84,705
Markup+$5,000
Est. Dealer Margin on This Car$13,768
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory8 vehicles
Avg Markup (All Models)+$5,000
Avg Markup (Nautilus)+$5,000
% Below MSRP0%
Avg Days to Sell20 days
Avg Sold Markup+$1,250

Price History

Jul 9, 2026$81,705$84,705(+$3,000)