Deal Sheet: 2026 Nautilus Reserve

White Bear Lincoln, Inc. · St Paul, MN · VIN: 5LMPJ8K49TJ070873

Negotiation Guide

Opening Offer

$74,517

Fair Price

$76,017

Walk Away Above

$74,836

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,553

Est. Invoice$67,763

Holdback (est.)$2,210

MSRP (Sticker)$73,655

Asking Price$78,655

Markup+$5,000

Est. Dealer Margin on This Car$13,102

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)+$4,208

Avg Markup (Nautilus)+$5,000

% Below MSRP13%

Avg Days to Sell25 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$75,655 → $78,655(+$3,000)

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+$5,000$74,72046d

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+$5,000$75,35546d

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+$5,000$75,69532d