Deal Sheet: 2026 Nautilus Reserve

Korum Lincoln · Puyallup, WA · VIN: 5LMPJ8K49TJ067455

Negotiation Guide

Opening Offer

$71,177

Fair Price

$72,677

Walk Away Above

$71,496

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$62,580

Est. Invoice$64,690

Holdback (est.)$2,109

MSRP (Sticker)$70,315

Asking Price$75,315

Markup+$5,000

Est. Dealer Margin on This Car$12,735

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,229

Avg Markup (Nautilus)+$5,000

% Below MSRP6%

Avg Days to Sell18 days

Avg Sold Markup+$1,235

Price History

Jul 9, 2026$72,315 → $75,315(+$3,000)

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