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Deal Sheet: 2026 Nautilus Reserve
AutoNation Lincoln Orange Park · Jacksonville, FL · VIN: 5LMPJ8K49TJ057038
Negotiation Guide
Opening Offer
$72,093
Fair Price
$73,593
Walk Away Above
$72,741
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$63,982
Est. Invoice$66,139
Holdback (est.)$2,157
MSRP (Sticker)$71,890
Asking Price$76,890
Markup+$5,000
Est. Dealer Margin on This Car$12,908
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)+$2,924
Avg Markup (Nautilus)+$5,000
% Below MSRP37%
Avg Days to Sell16 days
Avg Sold Markup+$211
Price History
Jul 9, 2026$73,890 → $76,890(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,69532d