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Deal Sheet: 2026 Nautilus Reserve
Lincoln of Midland · Midland, MI · VIN: 5LMPJ8K48TJ062523
Negotiation Guide
Opening Offer
$78,597
Fair Price
$80,097
Walk Away Above
$78,916
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$69,184
Est. Invoice$71,516
Holdback (est.)$2,332
MSRP (Sticker)$77,735
Asking Price$82,735
Markup+$5,000
Est. Dealer Margin on This Car$13,551
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory33 vehicles
Avg Markup (All Models)+$1,470
Avg Markup (Nautilus)+$5,000
% Below MSRP42%
Avg Days to Sell16 days
Avg Sold Markup+$167
Price History
Jul 9, 2026$79,735 → $82,735(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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