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Deal Sheet: 2026 Nautilus Reserve
Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMPJ8K48TJ062070
Negotiation Guide
Opening Offer
$78,222
Fair Price
$79,722
Walk Away Above
$78,541
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$68,850
Est. Invoice$71,171
Holdback (est.)$2,321
MSRP (Sticker)$77,360
Asking Price$82,360
Markup+$5,000
Est. Dealer Margin on This Car$13,510
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)+$3,708
Avg Markup (Nautilus)+$5,000
% Below MSRP16%
Avg Days to Sell19 days
Avg Sold Markup+$1,395
Price History
Jul 9, 2026$79,360 → $82,360(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,69532d