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Deal Sheet: 2026 Nautilus Reserve
Sakelaris Ford Lincoln of Rolla, Inc. · Rolla, MO · VIN: 5LMPJ8K48TJ055152
Negotiation Guide
Opening Offer
$75,219
Fair Price
$76,719
Walk Away Above
$75,882
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$66,790
Est. Invoice$69,041
Holdback (est.)$2,251
MSRP (Sticker)$75,045
Asking Price$80,045
Markup+$5,000
Est. Dealer Margin on This Car$13,255
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$1,667
Avg Markup (Nautilus)+$5,000
% Below MSRP92%
Avg Days to Sell23 days
Avg Sold Markup-$220
Price History
Jul 9, 2026$77,045 → $80,045(+$3,000)
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+$5,000$74,72046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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