Deal Sheet: 2026 Nautilus Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LMPJ8K48TJ051053

Negotiation Guide

Opening Offer

$76,705

Fair Price

$78,205

Walk Away Above

$77,375

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$68,125

Est. Invoice$70,421

Holdback (est.)$2,296

MSRP (Sticker)$76,545

Asking Price$81,545

Markup+$5,000

Est. Dealer Margin on This Car$13,420

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Nautilus)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$78,545 → $81,545(+$3,000)

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