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Deal Sheet: 2026 Nautilus Reserve
Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LMPJ8K48TJ001981
Negotiation Guide
Opening Offer
$78,414
Fair Price
$79,914
Walk Away Above
$79,092
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$69,660
Est. Invoice$72,008
Holdback (est.)$2,348
MSRP (Sticker)$78,270
Asking Price$83,270
Markup+$5,000
Est. Dealer Margin on This Car$13,610
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory247 vehicles
Avg Markup (All Models)-$1,075
Avg Markup (Nautilus)+$5,000
% Below MSRP75%
Avg Days to Sell22 days
Avg Sold Markup-$528
Price History
Jul 9, 2026$80,270 → $83,270(+$3,000)
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