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Deal Sheet: 2026 Nautilus Reserve
Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMPJ8K47TJ051707
Negotiation Guide
Opening Offer
$70,423
Fair Price
$71,923
Walk Away Above
$71,064
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$62,482
Est. Invoice$64,589
Holdback (est.)$2,106
MSRP (Sticker)$70,205
Asking Price$75,205
Markup+$5,000
Est. Dealer Margin on This Car$12,723
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)+$3,980
Avg Markup (Nautilus)+$5,000
% Below MSRP11%
Avg Days to Sell24 days
Avg Sold Markup+$2,197
Price History
Jul 9, 2026$72,205 → $75,205(+$3,000)
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