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Deal Sheet: 2026 Nautilus Reserve
Colwell Lincoln · Mason City, IA · VIN: 5LMPJ8K46TJ070880
Negotiation Guide
Opening Offer
$78,517
Fair Price
$80,017
Walk Away Above
$78,836
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$69,113
Est. Invoice$71,443
Holdback (est.)$2,330
MSRP (Sticker)$77,655
Asking Price$82,655
Markup+$5,000
Est. Dealer Margin on This Car$13,542
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,358
Avg Markup (Nautilus)+$5,000
% Below MSRP90%
Avg Days to Sell24 days
Avg Sold Markup-$769
Price History
Jul 9, 2026$79,655 → $82,655(+$3,000)
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