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Deal Sheet: 2026 Nautilus Reserve
Don Franklin Lincoln Elizabethtown · Elizabethtown, KY · VIN: 5LMPJ8K46TJ068269
Negotiation Guide
Opening Offer
$74,402
Fair Price
$75,902
Walk Away Above
$74,721
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$65,451
Est. Invoice$67,657
Holdback (est.)$2,206
MSRP (Sticker)$73,540
Asking Price$78,540
Markup+$5,000
Est. Dealer Margin on This Car$13,089
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory31 vehicles
Avg Markup (All Models)+$3,710
Avg Markup (Nautilus)+$5,000
% Below MSRP19%
Avg Days to Sell20 days
Avg Sold Markup+$1,500
Price History
Jul 9, 2026$75,540 → $78,540(+$3,000)
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