Deal Sheet: 2026 Nautilus Reserve

Parkway Lincoln · Winston Salem, NC · VIN: 5LMPJ8K46TJ060270

Negotiation Guide

Opening Offer

$68,625

Fair Price

$70,125

Walk Away Above

$69,257

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$60,867

Est. Invoice$62,919

Holdback (est.)$2,052

MSRP (Sticker)$68,390

Asking Price$73,390

Markup+$5,000

Est. Dealer Margin on This Car$12,523

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$589

Avg Markup (Nautilus)+$5,000

% Below MSRP79%

Avg Days to Sell24 days

Avg Sold Markup-$247

Price History

Jul 9, 2026$70,390 → $73,390(+$3,000)

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