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Deal Sheet: 2026 Nautilus Reserve

Bob Davidson Lincoln · Baltimore, MD · VIN: 5LMPJ8K45TJ995327

Negotiation Guide

Opening Offer
$70,225
Fair Price
$71,725
Walk Away Above
$70,865
  • Recent buyers paid ~$2,362 above MSRP
  • Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$62,304
Est. Invoice$64,405
Holdback (est.)$2,100
MSRP (Sticker)$70,005
Asking Price$75,005
Markup+$5,000
Est. Dealer Margin on This Car$12,701
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory232 vehicles
Avg Markup (All Models)+$183
Avg Markup (Nautilus)+$5,000
% Below MSRP70%
Avg Days to Sell22 days
Avg Sold Markup+$9

Price History

Jul 9, 2026$72,005$75,005(+$3,000)