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Deal Sheet: 2026 Nautilus Reserve
Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMPJ8K45TJ070918
Negotiation Guide
Opening Offer
$75,822
Fair Price
$77,322
Walk Away Above
$76,141
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$66,714
Est. Invoice$68,963
Holdback (est.)$2,249
MSRP (Sticker)$74,960
Asking Price$79,960
Markup+$5,000
Est. Dealer Margin on This Car$13,246
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)+$3,980
Avg Markup (Nautilus)+$5,000
% Below MSRP11%
Avg Days to Sell24 days
Avg Sold Markup+$2,197
Price History
Jul 9, 2026$76,960 → $79,960(+$3,000)
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