Deal Sheet: 2026 Nautilus Reserve

Korum Lincoln · Puyallup, WA · VIN: 5LMPJ8K45TJ070756

Negotiation Guide

Opening Offer

$74,577

Fair Price

$76,077

Walk Away Above

$74,896

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$65,606

Est. Invoice$67,818

Holdback (est.)$2,211

MSRP (Sticker)$73,715

Asking Price$78,715

Markup+$5,000

Est. Dealer Margin on This Car$13,109

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,229

Avg Markup (Nautilus)+$5,000

% Below MSRP6%

Avg Days to Sell18 days

Avg Sold Markup+$1,235

Price History

Jul 9, 2026$75,715 → $78,715(+$3,000)

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