Deal Sheet: 2026 Nautilus Reserve

Billy Cain Ford-Lincoln of Cornelia, Inc. · Cornelia, GA · VIN: 5LMPJ8K45TJ068697

Negotiation Guide

Opening Offer

$75,307

Fair Price

$76,807

Walk Away Above

$75,626

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$66,256

Est. Invoice$68,489

Holdback (est.)$2,233

MSRP (Sticker)$74,445

Asking Price$79,445

Markup+$5,000

Est. Dealer Margin on This Car$13,189

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$630

Avg Markup (Nautilus)+$5,000

% Below MSRP63%

Avg Days to Sell23 days

Avg Sold Markup-$342

Price History

Jul 9, 2026$76,445 → $79,445(+$3,000)

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