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Deal Sheet: 2026 Nautilus Reserve
Long-Lewis Lincoln of the Shoals · Muscle Shoals, AL · VIN: 5LMPJ8K45TJ068246
Negotiation Guide
Opening Offer
$73,707
Fair Price
$75,207
Walk Away Above
$74,026
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$64,832
Est. Invoice$67,017
Holdback (est.)$2,185
MSRP (Sticker)$72,845
Asking Price$77,845
Markup+$5,000
Est. Dealer Margin on This Car$13,013
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$775
Avg Markup (Nautilus)+$5,000
% Below MSRP77%
Avg Days to Sell21 days
Avg Sold Markup-$805
Price History
Jul 9, 2026$74,845 → $77,845(+$3,000)
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