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Deal Sheet: 2026 Nautilus Reserve
Ogden Lincoln of Westmont · Westmont, IL · VIN: 5LMPJ8K45TJ068201
Negotiation Guide
Opening Offer
$69,752
Fair Price
$71,252
Walk Away Above
$70,071
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$61,312
Est. Invoice$63,379
Holdback (est.)$2,067
MSRP (Sticker)$68,890
Asking Price$73,890
Markup+$5,000
Est. Dealer Margin on This Car$12,578
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory84 vehicles
Avg Markup (All Models)+$3,786
Avg Markup (Nautilus)+$5,000
% Below MSRP12%
Avg Days to Sell21 days
Avg Sold Markup+$2,000
Price History
Jul 9, 2026$70,890 → $73,890(+$3,000)
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