Deal Sheet: 2026 Nautilus Reserve

Lincoln South Coast · Santa Ana, CA · VIN: 5LMPJ8K45TJ068117

Negotiation Guide

Opening Offer

$70,102

Fair Price

$71,602

Walk Away Above

$70,421

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$61,624

Est. Invoice$63,701

Holdback (est.)$2,077

MSRP (Sticker)$69,240

Asking Price$74,240

Markup+$5,000

Est. Dealer Margin on This Car$12,616

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,269

Avg Markup (Nautilus)+$5,000

% Below MSRP19%

Avg Days to Sell22 days

Avg Sold Markup+$1,310

Price History

Jul 9, 2026$71,240 → $74,240(+$3,000)

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