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Deal Sheet: 2026 Nautilus Reserve
Hertrich Lincoln of Milford · Milford, DE · VIN: 5LMPJ8K45TJ062723
Negotiation Guide
Opening Offer
$73,652
Fair Price
$75,152
Walk Away Above
$73,971
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$64,783
Est. Invoice$66,967
Holdback (est.)$2,184
MSRP (Sticker)$72,790
Asking Price$77,790
Markup+$5,000
Est. Dealer Margin on This Car$13,007
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$1,112
Avg Markup (Nautilus)+$5,000
% Below MSRP83%
Avg Days to Sell21 days
Avg Sold Markup-$504
Price History
Jul 9, 2026$74,790 → $77,790(+$3,000)
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