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Deal Sheet: 2026 Nautilus Reserve
Jack Demmer Lincoln, Inc. · Dearborn, MI · VIN: 5LMPJ8K45TJ044173
Negotiation Guide
Opening Offer
$69,730
Fair Price
$71,230
Walk Away Above
$70,367
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$61,859
Est. Invoice$63,945
Holdback (est.)$2,085
MSRP (Sticker)$69,505
Asking Price$74,505
Markup+$5,000
Est. Dealer Margin on This Car$12,646
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)+$4,818
Avg Markup (Nautilus)+$5,000
% Below MSRP1%
Avg Days to Sell19 days
Avg Sold Markup+$2,316
Price History
Jul 9, 2026$71,505 → $74,505(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,69532d