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Deal Sheet: 2026 Nautilus Reserve
Bozard Lincoln · Saint Augustine, FL · VIN: 5LMPJ8K45TJ043282
Negotiation Guide
Opening Offer
$74,327
Fair Price
$75,827
Walk Away Above
$74,986
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$65,989
Est. Invoice$68,213
Holdback (est.)$2,224
MSRP (Sticker)$74,145
Asking Price$79,145
Markup+$5,000
Est. Dealer Margin on This Car$13,156
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory653 vehicles
Avg Markup (All Models)+$928
Avg Markup (Nautilus)+$5,000
% Below MSRP62%
Avg Days to Sell20 days
Avg Sold Markup-$177
Price History
Jul 9, 2026$76,145 → $79,145(+$3,000)
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+$5,000$75,35546d
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